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Works with Chegg

 Art Direction • Motion • Illustration

Description

During my internship at Chegg, I worked closely with the marketing and UX teams to help grow and refine their illustration library. I was involved throughout the process—from initial concept sketches to polished final assets—contributing to the consistency and quality of Chegg’s visual language. My focus was on strengthening the brand through clear, intentional design choices.

My Role

Illustrator • Motion Designer

Team

Nancy Qian
Chaella Dent
Erin Scouten

Duration

7 Months

I created a range of scene-based illustrations, starting with rough ideas and moving into high fidelity digital assets. These illustrations were designed to be versatile, fitting into various product screens, landing pages, and promotional content. Each piece aimed to reflect real-life use cases and support the overall user experience.

Scene Illustrations

Scene-Illustrations.png

Evolution

I started with rough sketches and low-fidelity drafts, then gradually refined each illustration into a high-fidelity asset. Throughout the process, I focused on improving composition, creating more depth and dimension, and adding brand-specific and contextual elements. These changes helped make each scene more engaging, purposeful, and visually aligned with Chegg’s identity.

Before+After.png

Original Version

Initial Sketch

Design Draft

Polished Final

Results

73%

Increase in Youtube views

62%

Lift in Meta revenue conversion rate

12%

Improvement in Snapchat cost per acquisition

59%

DOOH Ad recall

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